- ASICs are for only very big companies, or for products which have a long product life cycle. for a small company in consumer electronics it is not good, because by the time you get the ASIC out the product model is obsolete.
- For low volume production use FPGA or CPLD, or even flash based microcontrollers, so that all your inventory can be reused and recycled, only change the software. but for say cell phones or a LAN card ASIC is fine. Volumes are good in cell phones and for lan cards the technology is matured.
- Whatever the method keep design flexible and modular for reuse and to save cost. remember the hardware is difficult to alter, software can be altered even at customer site, flash has made this possible
- In the future chips will be both analog and digital programmable with flash, and all the stores will have is blank chips. do not end up with too much inventory which is not good for the environment and is useful in only land fills.
- Some FPGA, CPLD, ASIC links, WinCUPL, Design and Reuse, fpga4fun.
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If a product gives three years life with minimum service support it can save itself from building a bad reputation. six years will establish the brand on a long term basis, twelve years of product life you will have the user of the product selling for you. if you want to improve sales by giving a new model every three years, you will need a lot of innovation on the product and you need to buy back the old ones for a big discount, you can bear some cost for brand loyalty and hence build a reputation for more sales in the future. This implies proper and sensible investments in product design and development, engineering, reliability, standards and quality will help a company survive long term.
If Inputs are Distorted, The Outputs are Noisy.
Even if the Amplifier is Very Good.
If Raw Materials are of Poor Quality, The Finished Goods are Defective.
Even if the Process and Machinery is State Of The Art.
If the Specifications are incomplete, The Prototype will be rejected.
Even if the Design and Tools are Perfect.
Solderman - 1707 AD

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